Being discoverable on social media and showing up consistently on timelines to gain exposure is a competitive market to jump into. You may be wondering how to gain traction to your page and grow your audience. The answer? High-quality content. Content creation allows a company to express itself in a strategic way that is specific and unique to the brand itself. As a business owner, it’s important to consider your responsibilities when creating content to ensure everything that is being posted is of high-quality and is relevant to the brand’s image.
Low-Quality vs High-Quality Content:
When looking at the two photos above side by side, your eyes will directly go to the photo that is more crisp and clear. This is exactly what happens when users are looking at their timelines. Content of better quality not only makes a user stop scrolling to view the content for a longer amount of time, but it also gains traction to the brand itself which can turn into conversions and enhanced SEO.
The Benefits:
Creates Interest in a Brand Good content is the most important asset when it comes to growing brand interest across social media. It allows users to view photos for a longer period and it captures their interest which, in result, can drive them to view the rest of your content.
Improved SEO & More Conversations Once interest is created, it becomes more transparent to the user on what your brand is about which can result in more profile visits. As the community surrounding your brand builds, the engagement rate builds which is great for SEO purposes and brings your profile higher up in multiple algorithms. With more visibility, this will develop more conversions whether it be profile visits, website clicks, or purchases.
Establishing Trust with Users As your photos start showing up on the top of timelines, it is important to continue posting good content as it gives users a positive impression of the brand. When good content is continuously posted, consumers are more likely to associate the brand with a positive image. A brand’s reputation is only as good as what users portray it as, so if an audience has a positive impression of a brand they will feel more inclined to trust its knowledge and recommendations.
Social media and appealing content go hand in hand when it comes to growing a brand across different platforms. Still not sure where to start when it comes to creating high-quality content? The GCMG Agency is a full service, global marketing, creative, digital, and brand design company where we focus on enhancing brand awareness. Set up a consultation by emailing hello@gcmgagency.com to learn more about the services we can offer you.