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How to Use Social Media to Promote Business During COVID-19

Updated: Mar 30, 2023

2020 has been a year full of surprises for the entire world. As the world’s population has adjusted to this new way of life with the spread of COVID-19, entrepreneurs have also had to learn new techniques to connect with consumers in order to stay afloat. It has become prevalent that this new way of life may last longer than we anticipated, but business owners need to stay up to date with trends in social media to stay relevant to their audience during this unprecedented time. You may be wondering which steps to take when it comes to promoting your business on social media, so the GCMG Agency has outlined some helpful tips and tricks to continue to help your platform grow through social media.

1. Collect Demographics

Why are demographics important? Demographics give you a better understanding of the type of audience each platform holds so you can ensure that the content you’re posting is aligning with your target audience. First, research your business’s demographics to better understand who is currently looking at your posts. Your business’s demographic information can be attained through your social media accounts through insights or analytics tools. Once you conclude your research on your business’s demographics, compare it to the demographics commonly seen on each social media platform. This will ensure that you are connecting to your audience on the correct platform for a more beneficial reach.

2. Implement Strategy & Collect Content

Once platforms have been chosen, it’s time to build a social media strategy. When building a strategy, first start by defining what your goals are and how those goals should be approached. This may include planning for future campaigns, building out social media calendars, or gaining website traffic. After defining your goals, start collecting content to post across your platforms. This content may include videos or photos, but all content must be of high quality. High-quality content drives traffic, keeps users engaged, and helps users feel more connected to the brand. This may include imagery you’ve taken yourself or sharing content from a follower that posted about loving your product or service.

3. Post Across Social Media & Engage Your Audience

Now that your strategy is in place and you’ve collected content for your social media platforms, it’s time to schedule out your social media posts. Under the analytics or insights tools on social media platforms, you can see when your followers are most active. Choose at least 1-3 different times and create a calendar with 1-3 posts per day. This gives followers a range of time to see and interact with your posts on their timeline. Additionally, include 30 hashtags that relate to the brand itself, or that are trending internationally, and add these into the comments section. If you think you may be unable to post at certain times, there are social media scheduling tools such as e-clincher, Hootsuite, or Sprout Social to help resolve this issue.

4. Create an Online Community

When growing your social media presence across different platforms, don’t forget to continue to connect with your audience. You should always react to comments, engage with users, and respond to concerns that your followers may have. For example, Wendy’s has grown a huge presence on social media for their interaction with followers. This is a great way to see how a little interaction can go a long way, even if it has nothing to do with the brand itself; it’s just about building that connection.

Following these tips and fine tuning your approach will help push your business back into a stable place during these hard times. The GCMG Agency specializes in social media execution across all platforms, including strategy, content creation, community management, and much more. Contact to learn more about our services.


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