Want to grow your brand online using social media? Not sure how? Check out this list of social media marketing ideas that actually work.
Almost 80% of US small businesses are already using social media to boost sales, customer service, and marketing. With many consumers staying home under quarantine, social media is a great way to boost brand awareness. Once you get people engaged, you can draw them in and help them learn more about your business.
Not sure where to start with your new social media marketing strategy? Here are 10 Social Media Marketing Ideas that can help!
With this list, you can start generating results from your social media posts. Get in the game with these easy social media marketing tips today!
1. Pinpoint Your Goals
First, take the time to determine why you're using social media. Pinpointing your goals before you start creating content can help you create the right content. Otherwise, your social media marketing plan might fail to achieve your goals.
Are you trying to boost brand awareness? Try using branded hashtags to separate your brand from others online.
A unique hashtag will make it easier for people to find your content.
For a brand awareness campaign, introduce people to your business. You can use company culture videos, product tutorials, and employee spotlights.
Do you want to become a thought leader in your industry? Focus on content that shows off your experience and expertise.
You can also create content to increase website traffic. Post teasers for your blog posts or unique website content. Then, add a strong call-to-action to direct readers to your site.
2. Discover Your Audience
You'll struggle to use these social media marketing ideas if you don't know who you're creating content for. Take the time to learn as much as possible about your target audience.
Which consumers already purchase your product or service? How old are they? Are they employed, married, or local? The list goes on!
If you target a broad audience, use buyer personas to segment them into smaller groups. Then, create content with each group in mind.
Over 70% of the US population already has a social media account. Your customers are already using social media to find brands like yours. Learn about their online behaviors to determine how to best reach your audience.
What posts do they like and share? What hashtags do they follow?
Are they already following your competitors? A little competitor research can help you build your social media marketing strategy, too.
Once you learn more about your audience, make sure you're crafting the content they want and need. Provide them with helpful tips they can't find anywhere else.
3. Create Eye-Catching Content
As you explore different social media marketing ideas, think about the type of content you want to create.
For still images, make sure you're using high-quality, eye-catching photography. You can also create animations, videos, and infographics.
Don't forget to mix it up with stories and reels, too. Interactive content like polls and quizzes in your stories can help boost engagement.
Play around with the hashtags you use. Mixing in different hashtags can help you constantly reach different audience members.
4. Start Creating Videos
About 90% of customers say product videos help them make buying decisions. In fact, over 60% are more likely to buy a product after watching a video about it. Creating fun, engaging videos is a great way to improve your social media marketing strategy.
Try different video formats like product demos, tutorials, company culture videos, and Q&As.
If you create a longer video, break it up into smaller segments. Now you have a few posts you can share throughout the week! Otherwise, create a teaser trailer for social media.
Then, point people to your website to generate more traffic.
5. Work With Influencers
Consider working with an influencer in your industry to help build brand awareness and trust.
Your customers already know and trust these influencers. Leveraging that trust can help you build a broader audience, too. In addition to expanding your reach, influencers can also boost your credibility.
6. Develop a Schedule
Once you start using these social media marketing tips to create content, get organized!
Use a social media scheduler to track your posts. You can set your content to post automatically, allowing you to become more efficient.
Try to post once a day or a few days throughout the week.
Posting regularly will help you build brand awareness and recognition.
7. Keep Up With Trends
New social media trends pop up constantly. Keeping up with trends allows you to take a break from your usual posts. It also shows followers you're relevant and relatable.
Contests are becoming more popular, too. Host a contest and have your followers tag their friends in the post. As those friends see your post, you can expand brand awareness, your audience, and engagement.
8. Use Social Listening
What are your customers saying about your business? Use social media to track when people mention your brand on social media. As people ask questions or have concerns, make sure to comment back.
It's important to show your customers that you're there to help. Replying quickly on social media can benefit your customer service efforts.
9. Keep Branding Consistent
As you start creating fresh content, make sure to maintain brand consistency. A consistent brand will help boost brand recognition. When someone needs your product or service, they'll remember your social media posts.
Improving brand recall can eventually lead to brand trust and loyalty. Developing loyalty with your customers can improve retainment and your ROI.
10. Go Live
Live videos are a great way to leverage the fear of missing out. When you host a live video, your followers will get a notification. If they don't watch, they could miss out on a special opportunity!
You can also host live Q&A sessions every week. These sessions give you an opportunity to connect with your customers.
Give Business a Boost: 10 Social Media Marketing Ideas That Actually Work
Don't fall behind the times. Instead, consider giving these 10 Social Media Marketing Ideas a try. With these tips, you can boost brand awareness and reach more customers!
As they learn about your business, you'll get a chance to boost brand trust and sales.
Need more help with your social media marketing strategy? Contact us today to get started!